We often tend to make donations in order to help people in distress. But have you ever wondered, how long does this donations and help last? For a change to happen in India, we need a permanent solution to this problem of unemployment and poverty. India doesn’t need job seekers any more. India needs job creators. While others kept trying to find solution to these social problems, Nand Kishore Chowdhury came up with his company named Jaipur Rugs in the year 1978. Besides the idea of business, his concept of promoting growth in mass level was one of the features of his foundation.
Jaipur Rugs is at present an institution which markets the best hand knotted carpets in India. Kishore included all the tribal women and the unemployed and under-privileged people from the villages of India. Initially he started off with the ‘chamars’ considered as untouchables in Rajasthan.
With sheer perseverance and dedication the business has progressed considerably with intermingling of the local designs and the global outlook on the weaving products. Jaipur Rugs started off with 2 looms and 9 weavers which have now extended to 40,000 artisans working in 7000 looms in around 600 villages covering 6 states. Exporting their hand woven products in global market this endeavour by NKC has indeed fulfilled his purpose of giving a better life to the unemployed and unprivileged women and men from the backward classes. Universities like Harvard, Standford, Michigan has provided dissertation on this unique business strategy adopted by NKC! He has also received the Social Impact ward in the year 2012 from Mr. Pranab Mukherjee presented by the Times of India. Ernst and Young Entrepreneur of the Year in the year 2010 and NASSCOM Social Innovation received in the year 2014 added more feathers to the cap of this project! The sole aim of this business lies in the fact that it wants to prosper with mass inclusiveness and this effort is a real gem of its kind!